Dr. Lucia Kelleher is the founder of People Data and Aware of Mind a Market Researcher and Behavioural Neuroscientist, made a breakthrough brain discovery from her PhD, Busy Brain Syndrome in the early 2000’s. BBS or loss of brain bandwidth is caused by our digital world severely compromising brain processing and is the leading cause of ‘human factor’ issues in organisations.
Lucia realised early on that these ‘human factor’ issues were less problematic in organisations where employees had a good understanding of the business strategy and a real commitment to meeting customer expectations.
Her passion has always been the customer interface. She was well aware that the more people understood the business purpose and customer expectations their day to day awareness of their own behaviours increased. They were focused on making all daily activities smooth and seam because they knew how their effort contributed to the greater good, the success of the business. This also translates to fewer ‘human factor’ incidents, such as safety, quality, cyber security breaches and other behavioural problems.