B2B relationships are fraught mainly due to the underlying expectation of level of performance from the supplier being at least 25% higher than other organisations supplying a product or service.
Why? Because the customer is letting the supplier ‘loose’ in their customers – they have lost direct control over the experience of their own customers. Suppliers employees effectively take a pay check from one organisation and work for another.
We help our customers navigate these complex expectations and relationships to create seamless service delivery which takes the pressure off all parties.