Humans have treated each other poorly for eon’s. When we collectivley experience events such as the past weekend, Orlando, football hooliganism, and the random slaying of an entertainer, amid more local events – many people feel unsafe and that the world is not a pleasant place. We hear things such as people are so self-centered and their is no respect……..
To put things into perspective. The world is a much safer place, and tolerance of each other as humans of any race, creed, colour or any other segmentation we assign to people, is consistently increasing. We don’t have to go back to far to times when ‘violence’ (intolerance) against colour, creed or sexual orientation was societal and ‘entrenched as community values and law’. Stalin checking off names at the end of the day of people to be arrested ‘legally’, most of whom would not survive their trip to the ‘camps’ is within the lifetimes of many of us.
We also need to remember that the media is in the business of ‘selling stories’ and ‘sensation’ sells. The expanded media and the sheer bombardment when ‘stories’ break is overwhelming. As I have written about here before the media don’t necessarily control our thinking, however they absolutely control what we ‘think about’ as consumers of media.
The media know they have a limited window to ‘capitalise’ on these stories – they need to make money like everyone else, so they make the most of it. The danger with this to the general public is that the relentless negativity focuses peoples’ thinking negatively – I am not for on moment suggesting that any of these acts of violence are not appallingly negative in every sense of the word.
The best thing we can do collectively is to focus on the incredible response to these events around the world – the people in the streets saying we will not tolerate this violence. This is what we need to hang on to – and the reality that collectively, we are so much more tolerant of each other. We must expand this to be ever more mindful of ‘what we are thinking about’ consistently. After all we are products of our collectively thinking. Marketers and marketing scientist have know this for decades – lets continue to change the collective intolerance of ‘violence’ one thought and one action at a time.
By way of example of the power of thought and action, a friend in the US picks up litter lying around whilst he waits at the train station. I am sure that every single one of us walks past litter most days, how many of us will pick it up? I have begun to do the same thing – it is extraordinary to watch how other people will begin to notice and pick up litter placing it in bins which are there at the ready. The power of right action.