Integrate what people actually need to DO to business goals
Businesses are run according to economic and accounting principles which in an of itself is sound. However, the overriding assumption is that ‘people’ will behave in a ‘textbook’ manner and actually do what the business needs them to do to achieve the ‘business goals’.
What business consistently fail to understand, is that people do not operate that way. The rapid advances in AI are a testament to this fact, machines actually DO what they are programmed to do, people are not like that.
People’s behaviour is driven by how they react to any situation they find themselves in, there is little rational behaviour in the mix, particularly with the current pandemic of Busy Brain Syndrome.
We work with businesses to put behaviours at item one on all business goals and strategies. We ensure what people need to DO becomes the focus, rather than assuming they know what to do and that they actually DO what they are supposed to do.