People Data founder Dr. Lucia Kelleher a Market Researcher and Behavioural Neuroscientist, made a breakthrough brain discovery from her PhD, Busy Brain Syndrome in the early 2000’s. BBS or loss of brain bandwidth is caused by our digital world severely compromising brain processing and is the leading cause of ‘human factor’ issues in organisations.
Lucia realised early on that these ‘human factor’ issues were less problematic in organisations where employees had a good understanding of the business strategy and a real commitment to meeting customer expectations.
Her real passion has always been the customer interface, as she was well aware that the smoother and more seamless all these interactions were, the more successful the business. This also translated to fewer ‘human factor’ incidents, such as safety, quality, cyber security breaches and other behavioural problems. Couple this with an increasing divide between what customers say they will do and what they actually do, means most businesses struggle to stay consistently relevant to their customers.
People Data is focused on the customer interface, whilst Aware of Mind is focused on minimising the deleterious ‘human factor’ effects of Busy Brain Syndrome. Ironically the customer interface effectiveness works so much more seamlessly when BBS is managed.
People Data proven solutions developed in response to these changes to human behaviour, transform your culture and capacity to consistently deliver optimal customer experiences.