What people DO matters - optimising what they DO matters more

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B2B Service Businesses

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People BEING Safe

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Hidden Costs of Distraction

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Family Businesses

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Partnership Businesses

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Maximise output by optimising what people DO

Behavioural awareness is key to improving safety, productivity and customer focus.

Our overloaded world has created Busy Brain Syndrome (BBS) which has halved brain bandwidth – conscious capacity to pay attention, focus and get things done.

Overload has also created challenges with applying training, sustaining behaviour change, applying data insights with the right people, and establishing leading indicator feedback systems.

Our behavioural optimisation training and ‘behavioural data’ feedback systems – from customers and employees – align how your people behave and interact with customers, each other and business processes.

We work with: B2B OutsourcingSafety CriticalFamilyPartnership; and Start-Up Businesses

B2B Outsourcing Businesses

Consistently aligning service delivery to ever-changing customer expectations is the difference between staying in business or fading away for any business, but more so for B2B service organisations.

B2B service businesses have a risk profile which is rarely understood. The expectation from a B2B service supplier is much higher than a B2C supplier, for good reason.

We are B2B service specialists and understand the behavioural nuances that make the difference between constant ‘grief’ from customers, to being the most trusted supplier. We help you get to the point where your customers see you as their standout supplier.

Safety Critical Businesses

We are specialists in the behavioural element of safety, cyber-security and people productivity human factor risk mitigation. These areas continue to be a growing problem for businesses, despite committing vast resources such as training, more rules and procedures to the problem.

No amount of ‘mental/cognitive’ thinking, decrees of ‘I’m going to change’ or new rules or procedures will have an impact. Busy Brain Syndrome has pushed up to 60% of daily activities and behaviours to the unconscious, meaning autopilot reactionary habits.

We teach people how to bring their unconscious habits to consciousness so they stay focused and eliminate ‘unintended’ unconscious risky behaviours.

Family Businesses

The business/life behaviour interface in family businesses is unlike non-family businesses. The problems caused by misalignment of this boundary are phenomenal.

Family member differences of opinion and issues are more often than not swept under the carpet and ‘ignored’, yet everyone ‘dances’ around these issues to ‘keep the peace’. The cost to families, staff and customers are monumental as they become entrenched in the culture.

We are specialists at ‘safely’ getting these issue out and resolving them.

Partnership Businesses

Business partnerships are just like marriages, and like marriages more than half don’t survive. Making a partnership work involves handling a volatile mix of behavioural issues: ego, money, stress, monthly overheads and day-to-day expenses. Throw in some employees you must manage, and you have a good idea of the work required to make a business partnership successful.

We work with the individuals involved in partnership businesses at all stages of their journey, preferably at the beginning, to make sure all parties understand the behavioural elements that are non-negotiable deal breakers and must change and those that need constant maintenance.


Start-up founders face a huge task with building an innovative business from what generally begins as an idea to solve a problem. Once they get established they quickly move to the next stage of the business and this means more people.

We do a deep dive with start-up founders into their motivations and expectations and set the ‘cultural pathway’ with real tools to minimise ‘human issues’ as they grow

Customer Expectations Research

Businesses exist to sell a product or service to people, and it is assumed that customers needs and expectations are met. However, most businesses lack current customer interface data, that is understanding customers expectations and ensuring all staff are kept up to date with those changing needs.

As behavioural researchers, we uncover the ‘truth’ about your customer’s expectations, and how well your people are delivering to those expectations.  This facilitates your ability to optimise your customer interface which translates to your business likely to leap ahead of the competition.

Take Control of Culture

The fast pace we live and work at has increased the risks of incidents, accidents and behavioural problems in businesses which have resulted in ‘culture by default’ rather than what is best for the business. Dealing with the resulting behavioural issues is time-consuming and fraught with challenges.

We take a deep dive into ‘the way people do things’ (culture) in your business; through observation, discussions, examining attitudes to the business, to customers, explore attitudes to change and training, management and communication effectiveness.

We also uncover the depth of understanding your people have of the business strategy and what meeting customer expectations means.

Cultural Change Process

Actions from the gap analysis between customer expectations research and Cultural Discovery are implemented. We then work with the people utilising our bespoke behaviour change methodology based on the neuroscience of how the brain actually changes.

We incorporate the ‘motivating drivers’ that will promote your people to ‘want to improve’ that were uncovered during the cultural discovery process, which transforms the likelihood of change success exponentially.

When people are ‘motivated to want to change’,  they self-regulate their behaviours because they want to.

Reduce Behavioural Risks

Human factor breaches – the risk to businesses of people ‘doing something they had been trained not to do and knew they should not do.

No one intentional makes mistakes, however, in 90+% of these cases, people ‘DON’T REMEMBER MAKING THE MISTAKE’! 

The culprit is Busy Brain Syndrome – the downside of digital that overwhelms our brains and annihilates functional brain bandwidth. This results in people making what can be, catastrophic safety, cybersecurity or service delivery mistakes.

Success with Behaviour Based Safety and other methods to minimise these incidents are limited at best, without first controlling for and eradicating Busy Brain Syndrome.

Why Business Behaviours Advisory Services?

Dr. Lucia Kelleher heads up the team at Business Behaviours Advisory Services and has 25 years experience as a Management Consultant specialising in people behaviours.  She applies her qualifications in Behavioural Neuroscience, Market and Business Research and Business Excellence to working with businesses to ensure that people actually DO what they come to work to do.

Most people fully intend to do the best job possible, however, people behaviours are driven by reactions and emotional ‘habits’ that are unconscious. There is very little rational input with most behaviours, which is a major contributor to why so many people are dissatisfied with their contributions at work.

This manifests as ‘poor engagement’ and businesses spend inordinate amounts of resources trying to engage their people. These processes consistently fail, because they are aimed at the symptom of the problem, not the cause.

Our systems and processes take a behavioural approach rather than a cognitive approach.  We support our methods with tangible biofeedback evidence so people can see the results of their efforts to change their unconscious ‘dysfunctional’ habits.

We have 20 years of evidence of these behaviour change 101 methods working, which unfortunately lost ‘favour’ to the cognitive approach decades ago.

Our question to you is, how well have these cognitive approaches to people behavioural improvement worked for your business?

We would hazard a guess not too well. We would love to talk to you about improving your business, and our initial consultation is at no charge to see if we can work with each other. Our methods are not for everyone, however, for our tribe they work miracles.

Who we have worked with….